Dubai, UAE

Digital growth specialist

AliSheikh

Digital Marketing Specialist & Developer

I plan, execute, and optimize paid advertising campaigns while building the websites, landing pages, tracking systems, and mobile experiences that help campaigns convert.

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ReactNode.jsAI-assisted workflows

Ali Sheikh, digital marketing specialist and developer in Dubai

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01 — What I bring

Marketing strategy with technical execution

My strongest work happens where campaign goals and product experience meet: clean tracking, fast pages, strong creatives, and careful optimization.

Paid Media & Media Buying

Full-funnel campaigns across Google Ads, Meta Ads, TikTok, Snapchat, and remarketing.

Campaign planning and budget allocation
CPA, CPC, CTR, ROAS, and conversion analysis
Audience research, A/B testing, and scaling

SEO, CRO & Analytics

Search visibility, conversion tracking, and landing page improvements for measurable growth.

Google Analytics, Search Console, and Tag Manager
Meta Pixel, conversion APIs, and UTM structure
On-page SEO, content optimization, and CRO

Web & Mobile Development

Development experience that helps marketing teams move faster and measure better.

React, Node.js, Shopify, WordPress, HTML, CSS, and JavaScript
Flutter apps for Android, iOS, web, and desktop
Firebase, MySQL, REST APIs, and Google Maps APIs

AI-assisted workflows

AI tools supporting research, content and development.

02 — Capabilities

Skills & tools

Google Ads

Search, display, remarketing, CPA, ROAS, and campaign scaling.

Meta Ads

Facebook and Instagram campaigns, audiences, pixels, and creatives.

SEO & CRO

On-page SEO, landing page optimization, and conversion improvements.

Shopify

Store management, theme customization, products, and performance fixes.

WordPress

Website management, content updates, SEO pages, and UX improvements.

Flutter

Cross-platform apps for Android, iOS, web, and desktop.

React

Responsive websites and interactive interfaces.

Node.js

Server-side applications and web services.

Analytics

GA4, Google Tag Manager, Meta Pixel, UTMs, and reporting.

Content & Design

Canva creatives, content strategy, social posts, and landing copy.

Web Development

HTML, CSS, JavaScript, React, Firebase, MySQL, and REST APIs.

Languages

Arabic native speaker with expert English communication.

AI tools

Research, content and development workflows.

03 — Professional path

Experience

Sep 2025 — Present

Digital Marketing & Media Buyer

Sada Media Agency · Dubai, UAE

Planning and optimizing paid campaigns across Meta, Google, TikTok, and Snapchat, with reporting, audience testing, tracking setup, and ROI-focused scaling.

Sep 2023 — Sep 2025

Web Developer & Digital Marketing

Elegant Flowers · Dubai, UAE

Managed Shopify and WordPress websites, improved SEO and user experience, created campaign content, configured analytics, and supported paid media growth.

Jan 2021 — Jun 2023

Software Developer | Digital Marketing

MediaTech · Syria

Developed Flutter applications, maintained company web properties, supported digital advertising activity, and handled technical troubleshooting across teams.

04 — Academic foundation