Digital growth specialist

Ali Sheikh

Digital Marketing Specialist & Developer

I plan, execute, and optimize paid advertising campaigns while building the websites, landing pages, tracking systems, and mobile experiences that help campaigns convert.

Performance Marketing Google, Meta, TikTok, Snapchat, remarketing, ROAS, CPA, and conversion growth.
Web & App Development Shopify, WordPress, Flutter, Firebase, responsive websites, and landing pages.
Analytics & Optimization GA4, Meta Pixel, GTM, UTMs, conversion tracking, A/B testing, and reporting.

What I bring

Marketing strategy with technical execution

My strongest work happens where campaign goals and product experience meet: clean tracking, fast pages, strong creatives, and careful optimization.

Paid Media & Media Buying

Full-funnel campaigns across Google Ads, Meta Ads, TikTok, Snapchat, and remarketing.

  • Campaign planning and budget allocation
  • CPA, CPC, CTR, ROAS, and conversion analysis
  • Audience research, A/B testing, and scaling

SEO, CRO & Analytics

Search visibility, conversion tracking, and landing page improvements for measurable growth.

  • Google Analytics, Search Console, and Tag Manager
  • Meta Pixel, conversion APIs, and UTM structure
  • On-page SEO, content optimization, and CRO

Web & Mobile Development

Development experience that helps marketing teams move faster and measure better.

  • Shopify, WordPress, HTML, CSS, JavaScript, and React
  • Flutter apps for Android, iOS, web, and desktop
  • Firebase, MySQL, REST APIs, Google Maps APIs

Professional path

Experience

01/2021 - 06/2023

Software Developer | Digital Marketing

MediaTech - Syria

Developed Flutter applications, maintained company web properties, supported digital advertising activity, and handled technical troubleshooting across teams.

09/2023 - 09/2025

Web Developer & Digital Marketing

Elegant Flowers - Dubai, UAE

Managed Shopify and WordPress websites, improved SEO and user experience, created campaign content, configured analytics, and supported paid media growth.

09/2025 - Present

Digital Marketing & Media Buyer

Sada Media Agency - Dubai, UAE

Planning and optimizing paid campaigns across Meta, Google, TikTok, and Snapchat, with reporting, audience testing, tracking setup, and ROI-focused scaling.

Capabilities

Skills & tools

Google Ads

Search, display, remarketing, CPA, ROAS, and campaign scaling.

Meta Ads

Facebook and Instagram campaigns, audiences, pixels, and creatives.

SEO & CRO

On-page SEO, landing page optimization, and conversion improvements.

Shopify

Store management, theme customization, products, and performance fixes.

WordPress

Website management, content updates, SEO pages, and UX improvements.

Flutter

Cross-platform apps for Android, iOS, web, and desktop.

Analytics

GA4, Google Tag Manager, Meta Pixel, UTMs, and reporting.

Content & Design

Canva creatives, content strategy, social posts, and landing copy.

Web Development

HTML, CSS, JavaScript, React, Firebase, MySQL, and REST APIs.

Languages

Arabic native speaker with expert English communication.

Selected work

Projects and practical strengths

A mix of marketing operations, e-commerce optimization, and development projects.

Omega e-commerce app preview

Omega E-commerce App

Flutter, Dart, REST APIs, Google Maps integration, and mobile commerce flows.

View code
Ourlib Flutter application preview

Ourlib

Flutter library app using Firebase and local storage for a smoother mobile experience.

View code
Marketing and web development workspace

Marketing Websites & Tracking

Shopify and WordPress improvements, SEO content, landing pages, analytics, and pixels.

Discuss a project

Contact

Let us talk about growth, campaigns, or development.

Available for digital marketing, media buying, website optimization, Shopify / WordPress work, Flutter development, and hybrid marketing-tech roles.