Music Awareness Campaign

Audience Demographics (Age & Gender Distribution)

Gender Split:

Women: 51% (641,441 impressions, Cost per result: 0.01 AED)

Men: 49% (617,247 impressions, Cost per result: 0.01 AED)

Top Performing Age Groups:

25-34 years: Highest engagement and impressions share, driving the core of the music video traffic.

35-44 years: Strong secondary audience with robust interaction rates.

18-24 years & 45-54 years: Steady supporting engagement, expanding the overall reach across younger and mature demographics.

Key Takeaways & Analytical Insights

Exceptional Efficiency: The campaign achieved an outstanding overall Cost Per Click (CPC) of just 0.01 AED with an exceptionally high CTR of 11.28%, indicating strong creative resonance and audience interest.

Geographic Insights: Syria delivered the highest volume of traffic at the lowest cost efficiency (0.005 AED per click), whereas UAE and Lebanon yielded higher CPMs reflective of regional ad-auction dynamics, while still maintaining high click-through engagement.

Balanced Demographic Reach: The music successfully resonated almost equally across both male and female listeners, peaking within the 25-34 demographic bracket.