YouTube Music Promotion Campaign

Planned and managed a targeted Google Ads video campaign to promote a music release on YouTube, focusing on increasing video visibility, generating qualified advertising views, and maximizing audience reach within the Lebanese market.

The campaign ran for 13 days, from August 11 to August 23, 2026, using a performance-oriented advertising approach to balance exposure, view acquisition, and advertising costs.

Campaign Strategy & Execution

The campaign focused on leveraging YouTube’s video advertising ecosystem to introduce the music content to a broader audience in Lebanon. Performance was monitored through Google Ads reporting, with particular attention to impressions, TrueView views, view rate, engagement rate, and cost efficiency.

The campaign’s performance data provided insights into audience response and the relationship between advertising exposure, video views, and campaign expenditure.

Campaign Performance

720,541 Impressions — Generated substantial advertising exposure across the campaign period.
47,305 TrueView Views — Delivered more than 47K paid video views.
6.57% TrueView View Rate — The reported proportion of eligible impressions that resulted in a view.
6.86% Engagement Rate — The engagement rate reported in the campaign data.
AED 635.78 Total Ad Spend — The total advertising cost for the campaign.
AED 0.88 Average CPM — Average cost per 1,000 impressions.
AED 0.28 Average CPC — Average cost per click.
13-Day Campaign Duration — August 11–23, 2026.
Target Market: Lebanon — Geographic focus of the advertising campaign.

Results & Performance Analysis

The campaign generated 47,305 TrueView views from 720,541 impressions, with a total advertising expenditure of AED 635.78. This represents an average advertising cost of approximately AED 0.0135 per reported TrueView view, based on the total spend divided by the total views.

The combination of impression volume, video views, and cost metrics provides a measurable overview of campaign delivery and advertising efficiency. Tracking these indicators helped evaluate the campaign’s ability to generate video views while maintaining controlled advertising expenditure.

Key Skills Demonstrated

Google Ads Campaign Management · YouTube Video Advertising · Audience Targeting · Campaign Performance Analysis · Paid Media Optimization · Digital Advertising Reporting